Thinking about advertising on your kids’ school publications?

Think again!
My kid’s school has a Gala ball once a year as a fundraiser. It’s a formal black-tie event and usually includes an auction. The back of the auction booklet is up for “sale” to parents who want to advertise their products and services.
Typical price is $250 for a 1/2 page ad. [...]

Ad CPM on Rocketboom, circa January 2006

Rocketboom’s ad auction on eBay closed at $40,000. According to Rocketboom’s marketing material, their program reaches at least 130,000 people per day (circa January 2006).
The winning bid gets 5 days of ad coverage. That’s $8,000 per episode reaching 130,000 viewers per day. I.e. $8,000 / 130. A respectable $61.50 CPM at [...]

PayPerPost pays bloggers to blog

TechCrunch reported a PayPerPost service which pays bloggers to blog about a product or service. One Ben Belden claims that he started blogging about various products and services available for PayPerPost to make a few extra bucks (and then some more). He claims to be “…just some college student who started a blog [...]

How much is that Eyeball in the Window?

Everything has a price. Everything is for sale. Marketers are willing to pay money for our attention. But how much? I will blog about marketing attempts and how much people are paying for it.
If you don’t like my math, go ahead and re-analyze the “marketing attempts” and post your comment. [...]