At Portable Media and Podcast Expo at the end of September, Leo Laporte of This Week in Tech (TWiT) gave the keynote address on the first day. He basically said that niche content should command a CPM of $100 while general purpose content would get $10 CPM. Given that podcasts are more niche [...]
Archive for October, 2006
How much should Podcasts advertising fetch?
October 6, 2006Rocketboom CPM, then and now
October 2, 2006At Podcast and Portable Media Expo 2006 in Ontario, CA, Andrew Baron gave the keynote on Saturday. He mentioned some figures on Rocketboom’s viewership and advertising rates.
He quoted a daily viewership of 350,000. Some people consider this figure “conservative” and others used a lower number of 300,000 viewers. He mentioned that their advertising [...]
