Can PR Spend be converted to CPM?

I’ve been wondering, suppose I spend $20,000 on a print ad, radio ad, or any traditional web advertising, I can readily tell what’s the CPM of the media I’m buying. If I spend the same $20K on Google AdWords, I can probably back out the effective CPM. What if I hand over that [...]

TechCrunch Sponsorship

Based on TC, the equivalent CPM of a sponsorship spot is less than $3. This is based on a $10,000/month sponsorship (creative of 120×120 image) and a monthly exposure of 3.5M page views.