According to an article on Brandweek, “CPMs at such sites have risen to as much as $34 compared to only $4 two years ago, according to Cheril Hendry, president of HLF Brandtailers in Irvine, Calif.” The sites referenced are 3rd party sites such as Edmunds.com and cars.com. There’s even anecdotes of one dealer offered $40 [...]
Archive for February, 2008
Auto Dealers bidding up CPM on automotive related sites
February 27, 2008CPM For Superbowl TV Commercials
February 16, 2008Superbowl XLII had 97.5 million viewers. Cost for a 30-second commercial spot is $2.7 million. Let’s just assume that every one of those viewers watched every commercial. The CPM works out to $27.70.Actual CPM may be higher cause some viewers may be on bathroom breaks.
Video Overlay Ads
February 4, 2008In this interview of YuMe CEO Jayant Kadambi, he talked about the factors affecting CPM on ads inserted into online videos (pre-roll, post-roll, mid-roll, overlays). The interesting demographics is women 18-34 because they are hard to find in the online world.
He said CPM can vary from as low as $1 to $2 to $40-80. <sarcastic>That’s [...]
Cubics ad network on Facebook
February 2, 2008I looked at Cubics recently. They deliver ad banners in 4 different IAB dimensions to Facebook applications in much the same way as Google deliver ad banners through AdSense for Publishers. Cubics pay Facebook application publishers in CPM regardless of clickthru. A bit unusual at first, but the CPM is so low [...]
