Spokeo Sponsored Insertion. Good Deal?

I ran across Spokeo accidentally.  They offer something they called Sponsored Insertion.  You pay them $0.05 (minimum order of 1,000) every time they stick your blog or web page link into one of their users’ profile.  That’s how I think it works just by reading their Advertise on Spokeo page.  They “…help introduce your brands [...]

How much do social apps worth?

I was at a TiE evening meeting a few nights ago. Ro Choy of Rock You was there talking about advertising on FB apps and expected clickthru rates. He described CPMs of $0.30 to $0.60 as “good,” and CTR of 0.1% – 0.7% as “expected.” They use a variety of methods to [...]