Marketing budgets are hit the same way as any other expenses as recession hits. When dollars are tight, those in charge have to examine how best to spend what remains.
Shifting the Marketing Dollars – Companies with good brand awareness (e.g. HP for computers, Century21 for realtors) don’t need more exposure. Marketing dollars are [...]
Archive for January, 2009
The Beginning of The End for TV Advertising?
January 26, 2009Happy New Year! It’s Superbowl Time!
January 17, 2009In a little bit over two weeks, it will be Superbowl Sunday. I’m not a big football fan, but I’ll watch it for social reasons.
NBC which carries the game on TV gets to sell the half-time commercial spots and gets to set the ad rate. Historically, this is the most watched sports event and the [...]
