Happy New Year! It’s Superbowl Time!
In a little bit over two weeks, it will be Superbowl Sunday. I’m not a big football fan, but I’ll watch it for social reasons.
NBC which carries the game on TV gets to sell the half-time commercial spots and gets to set the ad rate. Historically, this is the most watched sports event and the half-time ads is what companies use to launch new products. The original Macintosh was launched during the 1984 Superbowl.
In a latest report quoting NBC Universal, a 30-second ad spot will start at $3M, compared to the average price of $2.7M during the 2008 Superbowl which Nielson reported a viewership of 97.5M. Let’s just give the viewership a slight round up to 100M, minimum CPM for Superbowl XLIII is going to be $30 CPM. Is there something wrong with my math? That’s not bad at all! CNNmoney listed ad rates is from $113 to $177 CPM. Infoworld, with a more focused tech audience, listed a $200+ CPM for interactive advertising units.
