This is quoted from an article about iPhone application usage: “Specifically, the average free app would need to earn $8.75 CPM (an advertising term that means cost per thousand) in order to equal revenues that paid apps receive on average, but the market is currently standing in a range of 50 cents to two dollars [...]
Archive for February, 2009
iPhone application usage and advertising economics
February 23, 2009Superbowl XLIII TV Commercial CPM
February 3, 2009Average 30-second spot gone for $3 million. Latest report on viewership is 95.4 million people watched the Steelers vs. Cardinals game. The CPM works out to be $31.44.
There were a lot fewer ads than before. The majority of the ads were of the following categories:
Beer: The usual suspects.
Chips: Doritos, Cheeto
Job Search: Ladders, [...]
