Superbowl XLIII TV Commercial CPM
Average 30-second spot gone for $3 million. Latest report on viewership is 95.4 million people watched the Steelers vs. Cardinals game. The CPM works out to be $31.44.
There were a lot fewer ads than before. The majority of the ads were of the following categories:
- Beer: The usual suspects.
- Chips: Doritos, Cheeto
- Job Search: Ladders, Monsters, CareerBuilder
They all look like cheap thrills in this economic hardship.
My favorite has to be the hulu.com commercial where Alec Baldwin plays the alien commander of why hulu is evil.
February 11, 2009 at 2:00 am
Upon further examination, Nielson revised the viewership to 98.7 million making XLIII the most watched game in history. This decreases the CPM to $30.40.