iPhone application usage and advertising economics
This is quoted from an article about iPhone application usage: “Specifically, the average free app would need to earn $8.75 CPM (an advertising term that means cost per thousand) in order to equal revenues that paid apps receive on average, but the market is currently standing in a range of 50 cents to two dollars CPM.
The conclusion is that unless your application is very good at monetizing via advertising (and not the typical $0.50 CPM from ad networks like AdMob or Pinch Media), you should just take at least the minimum charge for your application through Apple AppStore.
