According to this article on AdAge, infomercials may get cheap enough due to the economic downturn to be a profitable business model (again). From this article “…air them on late-night cable at $1 per thousand viewers.” Yes, that’s right $1 CPM on TV.
Unrelated, but interesting, fact reported in this article: 24 million units of PedEgg [...]
Archive for March, 2009
Direct Response TV, a.k.a. Infomercials
March 23, 2009“Buying” followers on Twitter? What’s the CPM?
March 12, 2009This article about Jason Calacanis offering to “sponsor” a position on the twitter new user page has tons of numbers to make my mouth water. In short, Jason offers $250K for a two-year slot on the page of suggested users to follow for new twitter users. The belief is that new twitter users [...]
