Direct Response TV, a.k.a. Infomercials

According to this article on AdAge, infomercials may get cheap enough due to the economic downturn to be a profitable business model (again). From this article “…air them on late-night cable at $1 per thousand viewers.” Yes, that’s right $1 CPM on TV.

Unrelated, but interesting, fact reported in this article: 24 million units of PedEgg at $10+ a pop. That’s one for every 12 people in the US.

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This entry was posted on March 23, 2009 at 7:17 pm and is filed under advertising, cpm. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.

2 Comments on “Direct Response TV, a.k.a. Infomercials”

TeleBrands Says:

June 7, 2010 at 3:32 pm
The quoted price per thousand seems incredibly cheap. Thanks for sharing.

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Kymaro Body Shaper Says:

July 15, 2010 at 3:11 pm
That’s an interesting statistic about that product. Great post.

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