Direct Response TV, a.k.a. Infomercials

According to this article on AdAge, infomercials may get cheap enough due to the economic downturn to be a profitable business model (again). From this article “…air them on late-night cable at $1 per thousand viewers.” Yes, that’s right $1 CPM on TV.

Unrelated, but interesting, fact reported in this article: 24 million units of PedEgg at $10+ a pop. That’s one for every 12 people in the US.

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2 Comments on “Direct Response TV, a.k.a. Infomercials”

  1. TeleBrands Says:

    The quoted price per thousand seems incredibly cheap. Thanks for sharing.


  2. That’s an interesting statistic about that product. Great post.


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