Curbed.com’s Special Ad Unit
I’m watching Lockhart Steele interviewed by Jason Calacanis on TWiST live streaming. Lockhart Steele talked about a special type of blog advertising where a listing agent can put a listing for a cool apartment in NYC on Curbed NY site. The “ad” will appear in the stream of blog entries and will flow with the blog as the day moves on. This insertion costs a one time $250.
So, I poked around Quantcast.com to see what sort of page view estimates it has. Reading the graph shows about 120,000 page views per day. Alexa.com shows about 27% of users go to Curbed NY. So, it’s 32K page views for the NYC. The CPM for this type of special Ad Unit works out to be $7.80 for a highly contextual ad. Not a bad deal.
