GoTo.com veteran news: OpenX raised $10M

Tim Cadogan, GoTo.com alumni, heads OpenX and raised $10M.  Good job!

Notes from comScore: State of the U.S. Online Retail Economy in Q1 2009

Listening to comScore’s State of the U.S. Online Retail Economy in Q1 2009 webinar and twittering at the same time.  Here are some of the bullet points / soundbites:

“A dollar saved is a dollar not spent” — Online spend of “older” folks and higher earning bracket are not growing as much. Probably trying to save [...]

Curbed.com’s Special Ad Unit

I’m watching Lockhart Steele interviewed by Jason Calacanis on TWiST live streaming.   Lockhart Steele talked about a special type of blog advertising where a listing agent can put a listing for a cool apartment in NYC on Curbed NY site.  The “ad” will appear in the stream of blog entries and will flow with the [...]

Direct Response TV, a.k.a. Infomercials

According to this article on AdAge, infomercials may get cheap enough due to the economic downturn to be a profitable business model (again). From this article “…air them on late-night cable at $1 per thousand viewers.” Yes, that’s right $1 CPM on TV.
Unrelated, but interesting, fact reported in this article: 24 million units of PedEgg [...]

“Buying” followers on Twitter? What’s the CPM?

This article about Jason Calacanis offering to “sponsor” a position on the twitter new user page has tons of numbers to make my mouth water. In short, Jason offers $250K for a two-year slot on the page of suggested users to follow for new twitter users. The belief is that new twitter users [...]

iPhone application usage and advertising economics

This is quoted from an article about iPhone application usage: “Specifically, the average free app would need to earn $8.75 CPM (an advertising term that means cost per thousand) in order to equal revenues that paid apps receive on average, but the market is currently standing in a range of 50 cents to two dollars [...]

Superbowl XLIII TV Commercial CPM

Average 30-second spot gone for $3 million. Latest report on viewership is 95.4 million people watched the Steelers vs. Cardinals game. The CPM works out to be $31.44.
There were a lot fewer ads than before. The majority of the ads were of the following categories:

Beer: The usual suspects.
Chips: Doritos, Cheeto
Job Search: Ladders, [...]

You can buy a bunch of friends, but what’s the CPM?

Some guy is selling 10 Facebook profiles each with at least 200 friends. He even outlined the “formula” on how those profiles were created. The opening bid was $0.99 with only one bidder before the auction was shutdown by eBay.
Suppose the deal actually closes at $0.99. For 99 cents, you get [...]

Social Network CPMs

I hate beating on this dead horse of Social Network CPMs again, but looks like the CPM for ad views is trending down.  See this post which cited a CPM of between $0.10 and $0.50.

Spokeo Sponsored Insertion. Good Deal?

I ran across Spokeo accidentally.  They offer something they called Sponsored Insertion.  You pay them $0.05 (minimum order of 1,000) every time they stick your blog or web page link into one of their users’ profile.  That’s how I think it works just by reading their Advertise on Spokeo page.  They “…help introduce your brands [...]